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We're all aware of the negative side of email marketing, thanks to spam. However, the abundance of spam tells us something important about email marketing. It reaches people more effectively than any other marketing tool.

Legitimate marketers know that the benefits don't end there, and in their hands there's no doubt that email marketing get results. This is why US businesses spent £950 million on email marketing in 2006, sending literally billions of commercial emails.

Here's a summary of the benefits of email marketing, and how it can benefit your business too.

1. Popularity of email

Almost every adult in the US sends and receives email - it's by far the most popular activity online. And while most people hate spam, most people welcome legitimate, relevant messages offering something of value.

2. Highly-targeted

A large audience is not enough. The key to successful marketing is targeting - identifying and engaging the people most likely to respond to your promotions. Email marketing can be targeted more effectively than any other marketing.

This is because most people add their email address to email lists, to receive details of special offers and new products, email newsletters (ezines), and so on. Certain types of people join certain types of list. As a result, email lists group together people with something in common - something that identifies them as potential customers (targets) for certain types of goods and services.

These lists - available to buy or use - allow you to target prospect-rich audiences for your own goods and services.

Email is also the most effective way to target the people more likely than any other group to respond - your existing customers. An in-house email list (built with their permission) is one of the most valuable assets a business can have.

3. Affordable and cost-effective

You can reach a highly-targeted audience for just cents per prospect. If you build your own email list or take advantage of free ezine ads, the cost is zero.

The ability to target email marketing so effectively results in great value for your marketing dollar - healthy response rates and fewer marketing dollars wasted on unlikely prospects. This applies equally to small budget campaigns and big spends.

In addition, you can afford to repeat your promotions, proven to significantly boost response rates.

4. Options

Email marketing extends beyond the sales messages we're all familiar with. For instance, most email newsletters (ezines) carry ads. These range from free classifieds in the newsletter to solo ads, sent separately to subscribers from the newsletter.

Many ezines also welcome article submissions - an opportunity to promote your expertise and generate traffic to your site. You can also submit articles to free article directories used as a source of content by many online newsletters.

If you have time, you can start your own email newsletter. Alternatively, you can invite visitors to your site to sign up for brief details of special offers and new products - a less time-consuming option for building an email list.

5. Fast

Email marketing campaigns can be up-and-running in a day, and most people will respond almost immediately. This makes email marketing ideal for seasonal or time-sensitive promotions, and a great alternative to fast but costly pay-per-click promotions.

6. You can get it right

The affordability of email marketing allows even budget-constricted small businesses to test different headlines, prices and so forth before launching a large-scale campaign. As it's also fast, you'll know right away what works and what doesn't.

Email marketing is also an effective, low-cost testing ground for ads that will ultimately appear in more expensive channels. For instance, ezine classified ads are comparable in size and format to pay-per-click ads but far less expensive and often free.

7. Multi-tasking

As well as direct sales, email can be used to accomplish other marketing objectives too. For instance, it's a highly-effective tool for building relationships with existing and potential customers. Regular messages and newsletters generate trust and loyalty that ultimately lead to sales.

Email also promotes brand image and awareness when every message includes a simple statement distinguishing your business from the competition.

You can also use email to gain one-way inbound links. Many online newsletters are web-based with back issues - including your ad with a link to your site - available to view online.

Hopefully this introduction to email marketing inspires you to make the most of email marketing in your own business.

Copyright 2007 Cathy Ross

For free downloads of ebooks to use and resell in your business, including free email marketing ebooks visit Cathy's site, http://resale-rights-plus.com

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Direct email marketing software is software that enables you to

handle your very own bulk email marketing campaign rather than

paying per piece to use online bulk emailing services or paying a

marketing firm to do your bulk email promotions.

Bulk email marketing is certainly one of the most cost-effective

strategies in internet marketing, especially if you do not have

to pay a set price for every email that is sent out.

The pricing structure associated with your method of

accomplishing bulk email marketing has an impact on the cost-

effectiveness of your email marketing campaign.

Using software can save money if you have the time to put into

developing and managing your own email marketing.

There is a number of direct email marketing software packages

available on the market. Some are even shareware programs that

don't require an initial investment or ongoing costs.

They don't generally have the value-added features that come with

software packages that you purchase; however, if you aren't

running a large email marketing campaign, they may suit your

needs for accomplishing specific tasks just fine.

A good, comprehensive email marketing software package should

provide some basic features that will enable you to effectively

develop and manage your email marketing campaign.

Some of the features to look for include templates, list

management capabilities, and a tracking system.

With these basic features, you will be able to build your mailing

list, craft your email marketing message and analyze the results

from your email marketing campaign to determine what is and what

is not effective.

The ability to send both text and HTML messages can be important,

especially if you want to personalize your email messages

automatically.

HTML templates that are pre-designed are available with some

direct email marketing software.

With such templates, you simply fill in the blanks and you don't

have to worry about knowing how to write HTML code to accomplish

personalization.

The flexibility of the templates in regard to being able to alter

them to suit your company's image or to devise your own

customized design is something to consider as well.

List management features of direct email marketing software

should provide you with the capability of building an opt-in list

as well as providing automated management of opt-outs which

enable recipients of the email to unsubscribe or to be removed

from your mailing list.

Manual management of the task of opt-ins and opt-outs can be

incredibly time consuming and if you use email marketing on a

large scale, it can even be impossible.

You should also be able to categorize the addresses on your email

lists so that you can send relevant information to interested

parties.

Tracking features in direct email marketing software are highly

desirable.

Software packages with tools that provide you with a statistical

breakdown that tells you whether or not your email messages are

being read and which links in your messages are being followed

will help you to better manage your email marketing campaign and

to improve its effectiveness.

There is no sense in sending marketing messages that don't draw

results, so tracking the results of your messages and making

changes as needed is essential.

The capability of setting up auto responders for the purpose of

follow-up or to answer subscribers' questions is also a value-

added benefit of some email marketing programs.

Reviewing a large number of email marketing software options is

definitely in your best interest.

Features of the software programs as well as costs are something

to consider when choosing software for your email marketing

campaigns.

Compatibility with the hardware you are using is also something

to consider. With a good email marketing software program you

can stay in contact with your customers and leads, save money on

marketing and simplify your email marketing campaign so it won't

be too time consuming for you.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com

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If you have the products or services that you want to sell on the Internet, you'll want to create a web site where you'll advertise what you are offering and you'll also want to spread a word about your products or services to the world. You can easily and quickly do it via email. Email marketing is certainly one of the most powerful strategies in internet marketing. It's quick, cost effective - you do not have to pay a set price for every email that is sent out - and allows contact people in all parts of the world. So, you can get more purchasers and respectively more revenue for less investment of time and money.

How does one accomplish bulk email marketing campaign?

You can use online bulk emailing services, or you can pay a marketing firm to do your bulk email promotions, or you can use direct email marketing software to distribute your email campaigns sitting at your computer.

Using software can be the most cost-effective method if you have the time to manage your prospects list and accomplish your email campaigns with a constant frequency.

There is wide choice of direct email marketing software packages available on the Internet market. Some are even freeware programs that don't require any investment. Although they don't generally have the value-added features that come with software packages that you purchase; however, if you aren't running a large email marketing campaign, they may suit your needs for accomplishing specific tasks just fine.

What is Drip Email Marketing?

The concept behind drip email marketing consists in sending periodic emails to prospects and clients hoping to bring them to your website and make them purchase products or services. It is an effective method to generate new purchasers from your prospects and keeping relationship with your existing clients.

Drip Email Marketing tactic results from the idea that nobody purchases online products or services instantly. A visitor can come to your web site a few times before he becomes a purchaser. Keeping this in mind, how are you going to stimulate your prospects' interest to your site and keep them informed about your products and services? This is where a drip email marketing campaign is quite to the point.

Imagine that a prospect has just visited your site and left you the email address. It's important to note that you should add a sign-in form to your web site to collect the prospects' email addresses. It's rather useful if your sign-in form asks the subscriber to provide some about additional and not only the email address. I'm not talking about private information. I'm talking about the subscriber's area of interest, hobbies, specific needs, or at least the emails he prefers to receive, text or HTML. All this information will help you segment your prospects and send more relevant email messages to each group.

So, based on the subscribers' preferences, you set up a drip email marketing campaign catered to their specific needs. Each message you send them give more information about their inquiries slightly hinting them at you and your products or services. It is an importunate way to stamp your name in their mind. Remember, you don't sell anything yet. You just give an advice and information about their particular needs and wishes.

For your existing clients, a drip email marketing campaign is similar. You only need to tailor the emails so they are oriented to the client after purchase. Your email drips must contain relevant information that can help the customer with the products or services he purchased. The customer must be sure that you are always there to assist him. When your client believes that you are a faithful and reliable partner, he is ready to purchase again from you.

It may probably sound like you will need more than one tool to accomplish your drip email marketing campaign. But you can find many programs on the Internet that can handle your growing lists of prospective and present clients. Our email management software must be flexible enough to treat each client or prospect according to the routine of your drip email campaign.

The most important thing to remember about drip email marketing is that you must not send meaningless emails. Each message must have an informative content, a real reason to contact your prospects and clients, not just a note saying "Hi!" or "How are you?".

If your drip marketing email cannot keep the client's interest, it will be deleted immediately next time when they read the sender's email address. We all are busy people and won't spend our time for dull messages. If you are trying to build the relationship based on trust and faith, you cannot tolerate that they never open your emails. You can start directly from the subject line. The subject itself must grab people's attention and make them want to read your message. This is the essential concept behind a drip email marketing campaign - to develop a trust and faithful relationship with your customer by sending valuable information. When the rapport of informative and useful emails is established, your clients and prospects will be looking forward for every email from you and they will even recommend your company and your products to others. Isn't it exactly what you want for you business? I'm sure it is.

Author is a technical expert associated with development of email marketing program: Bulk Email Marketing Software. Did you find those tips useful? You can learn a lot more here HTML Email Guide.

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Almost everyone in online business have heard about Email Marketing Campaign, what it does and how it can help if not save a business. But of course there are some who still doesn't believe in the power of this new marketing technique. In this short article I will be giving you five reasons why you should consider trying email marketing right now, especially if you are looking for a way to increase your revenues. So to start things out let's start with the definition of Email Marketing for the benefit of the beginners.

What is email marketing?

"E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business."

Email marketing can be used by any kind of business. Almost every one nowadays has their own email account and they are treating emails more personally than the conventional mails or letters. Others go online just to check their email message but will not spend time to surf the web at all.

Email marketing helps businesses of all types and sizes to see instant sales from existing customers while maintaining and building long-lasting relationships, which is the most important part in the success of any business.

"54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts." Source: DMA Interactive

Here are the five reasons why you should start Email Marketing as one of your marketing strategies?

1. It is Less Expensive:

E-mail marketing campaigns are much more cheaper compared to other traditional marketing techniques like direct mail or print advertising. Email marketing is 20 times more cost effective and can cost as little as fractions of a penny per email.

2. It is More Effective:

Email marketing enables you to proactively communicate with your existing customers and prospects instead of waiting for them to return to your website or store. It is a highly effective way to increase traffic to your website or store, and build a good relationship to your customers and develop loyalty and trust.

"We've done radio, TV, direct mail, and national ads, including full-page ads in Teen Vogue and YM, but, by far, Constant Contact has had better results every time. We track all of our participants, and have found that more than 53% of them found out about us through the Internet or our email newsletter. Email marketing is only a fraction of the cost of print ads. It brings in a phenomenal ROI." - http://www.girlslearntoride.com

(Constant Contact is a leading solution provider of email marketing campaigns.)

3. Get Immediate Results:

In just minutes after sending out your email campaigns, you can receive responses almost immediately. About 80% of responses to email campaign will occur within 3 days while traditional direct mail takes weeks. Well again, that is because people love emails.

4. Fully Trackable:

With email marketing campaign you can easily track the number of emails sent, the number emails opened, how many bounce back, how many unsubscribed and the number of click-through.

You can even tell who opened the emails and know which link generated the most clicks. That way you can adjust quickly and make decisions to your business which is very much critical since time is critical. With direct mails or other forms of advertising you'll have to wait for weeks if not months.

5. It's targeted, personalized and easier to create:

You can easily start an email campaign in just a matter of minutes. You don't have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient.

"We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using the email services of Constant Contact that we were able to build a connection with our customers, in a timely, engaging, unobtrusive way," - http://www.jacktarmarblehead.com

Email Marketing is being use now by a lot companies and is generating high revenues for them, one of them might be your competitor. Again time is critical in the online world, making decisions right away can greatly increase the chances of success for your online business. Email Marketing Campaigns can also help you get loyal customers as it builds a more personal connection with them.

To learn more about Email Marketing Tips, Techniques and Softwares please refer to:

Email Marketing Guide [http://bestproducts.awardspace.com/emailmarketing.php]
Start your Email Marketing Campaign Now and Increase your Revenue!

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