Email marketing is growing popular day by day. It has great scope and has proved to be very useful as a means of advertisement. Though sometimes when excess of it is carried out without proper management, it proves to be a waste of money and time as the mails you maybe sending may not even get delivered to your prospective clients or if they are not attractive to them, they may not read them. Thus even though it is cheaper, it will not prove to be useful unless it is used intelligently.

In some cases, websites who wish to give suggestions or newsletters regarding their products make use of them after the visitors of their websites fill in certain feed back forms. This process is useful as it helps a lot in segregating the individuals and helps you know what a particular individual may need.

But a draw back of this method is that, not all people who are likely to avail your service will visit your website and hence you may lose out on certain customers. A solution for this is targeted email marketing which is based on collection of certain data and then on the basis of this, selecting the people to whom your mail should be sent on the basis of certain pre decided criteria. But this method is also a bit costlier as it involves an additional cost of conduction of surveys.

Others send their emails randomly to any individuals regardless of whether they are likely to avail their services or not. This is a very cheap process and is considered unethical and also illegal if carried out on a large extent and is then termed as spamming. Most of the providers of email services also provide protection against these spam mails in the form of filters which filter out those messages on the basis of the number of the messages being sent.

The prospective clients include not only certain individuals but also may include certain other businesses which may need to avail your particular business. The latter is termed as Business to Business (B2B) marketing.

The impact of the introduction of online email marketing has been quite noticeable and has boosted sales in quite a few industries as by the use of it, the potential market extends from a local region to national or even international arenas. But somehow it has not been utilized to its full potential. This can be seen from the fact that the budget spent on online marketing is only five percent of the total marketing budget in most countries.

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