Emails have become popular means of promoting ones services and products. It proves to be very advantageous as it is far cheaper than other means of promotion as it involves use of lesser number of staff, lesser amount of infrastructure with the firm concerned and it consumes far lesser time. Also by this means, promotion of a product to large number of individuals is made possible at the same cost.

Software as well as firms which handle for you the task of promotions via email is cropping up in large numbers. They make the job a lot easier for you with an efficient management system. They are also capable of designing emails to suit your particular needs. You just have to specify what data you require in your mail and provide it to them. After that you have to choose what color you want your mail to be in, its background etcetera from a variety of designs available and your work is done in a jiffy.

Nowadays such email promotions are automated to a large extent. After all your designing is done, the software manages for you all the lists of individuals to which it is sent, the status of the mails which have been sent etcetera.

Internet Marketing Automation is one tool among many others which helps you perform the above functions. It is advantageous as it has a web based interface. Also it has many varied mail merging options that are available. And its greatest advantage is that it is free.

It thus helps you in sending bulk emails to various individuals. The email addresses of the same can be imported from text files or can be entered manually or can be taken off some web based feed back form. It is compatible with any of the versions of Microsoft Windows but not with any other operating system. By using it, the messages that will be sent can also be previewed.

But the main problem with Internet Marketing Automation is that it dos not support MIME messages. Many of the other features that you may expect from such software are also lacking these include the maintenance of statistics, dealing with bouncing messages or with responses of the individuals to the promotion emails etcetera.

Thus it is preferable to use Internet Marketing Automation if you want to perform only basic mail promotions and nothing much else.

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