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The latest survey on email marketing revealed that email-marketing efforts are being dulled by record levels of Spam and email box over saturation. Those surveyed that use email primarily for home use stated that unwanted messages comprise of over one third of the email they receive daily. Those that use email at work indicated that over twenty five percent of their inbox is flooded with unwanted email.

The study also revealed that those who have long-term relationships with an opt-in mailer have had their buying decision affected by the mailings they received. They do no feel opt-in email as part of the saturation process.

While they are eager or at least curious enough to read permission based email, most said they delete op-in messages without reading them.

This high saturation level of unwanted messages is turning consumers off email as a communication method.

66% of those surveyed feel they get too much email. Less than 30% of these indicated that they are likely to "occasionally" respond to email-marketing mailings.

How do you deal with the problem of too much email?

As an Internet entrepreneur email marketing is the tool of choice to get your message out. How do you get your message read? What are the best practices to implement to achieve this goal?

The number of those who are competing for email user's attention is growing.

How do you boost your readership and response rate?

How do you guarantee your messages get to legitimate consumers and business email users?

How do you make sure your potential customer does not mistake your email message for Spam?

WHAT IS YOUR PLAN???

The Spam epidemic is one of the online businesspersons greatest problems.

While many of those online that receive email regularly appreciate opt-in marketing messages and as stated above will respond to your message, research has shown that proliferation of Spam threaten the legitimate email marketing.

Consumers are experiencing inbox burnout. Over time they will become less responsive to your email campaigns.

How?

By deleting your email message without reading it first. Even your permission based email.

Additionally, your prospective customers and their Internet service providers are using email filtering and bulk sorter software to block your messages. Are your messages among those being redirected, filtered, bulk sorted and deleted by software like "Clean My Mailbox"?

What can you do to combat this?

Email marketing has proven to be a highly specialized medium.

It is being used to generate revenue, deepen customer relationships and influence potential customer behavior. Brick and mortar businesses are using it to increase catalog sales, improve call center response and as an interactive customer service assistant.

Dramatic positive effects on the customer's behavior are occurring as the direct email marketing industry matures. It's relative inexpensiveness, compared to direct mail marketing and its increased acceptance by the mass market is attracting a great deal of attention.

As a direct email marketer, you must position your messages so the various obstacles in place to combat your efforts to contact your prospective and your opt-in customers are unsuccessful. In this e-course we will outline successful strategies, which will help you, get your messages read.

Here are 7 strategies you can begin using right now.

(1.) Referrals

Your potential customers open e-mail messages based on the "from" field. The sender has an important impact on your potential customers' willingness to open your email message. The use of a "refer a friend" button on your web pages stimulates referrals from satisfied visitors to your site.

Your follow-up with content rich, helpful information to these referrals and your request for them to take further action by opting into your e-zine or e-course mail list, as well as recommending a beneficial free offer will help you grow a list of loyal customers.

(2.) Privacy

Your potential customers want to know how you are going to maintain their privacy. Do you rent or exchange email list with others? This is a taboo to most of your potential customers.

Do you have a privacy policy? Is it listed where it can be easily reviewed? A hyper link on every message you send out, as well as on your web site should be in place. Let your current and potential customers know what your company's privacy policy, rules and guidelines are. This adds a since of comfort when doing business with your company.

(3.) Personalization

The sweetest sound to anyone is the sound of his or her name. The use of your customers name in your message adds a since of ownership to the message. Most importantly, it is an attention getter and increases readership. Isn't that your purpose, to get your message read by the receiver? Why not capture your potential customers' name as well as their email address?

(4.) Show Your Expertise

Are you publishing a weekly content rich e-zine? Do you write and post on topic content rich articles in newsgroups? Do you submit content rich articles to other e-zines?

What do you do to show your expertise? How do you communicate to your current and potential customers that you know what you're doing? That you know what you are talking about, that your advice is a result of experience, from walking the walk and talking the talk?

This is an excellent method to grow your list and customer loyalty. Email how to articles and helpful tips to your list.

(5.) Deepen Customer Relationships

Your customers will remain loyal only after you have established a positive and useful relationship with them. You establish this type of relationship through continuous meaningful contact with them.

The follow-up messages you send in response to your customers inquires, the helpful articles you write and submit, your content rich web site, your e-zine and its content rich information, your company's order fulfillment policies, and your customer service practices are your proof to your customer that you care about them.

When your customer feels you care about them, a "know, like and trust" connection develops between you and them. This makes them more responsive to your messages and offerings. Isn't that your goal?

(6.) Opt-In List Care

Your list of customers who have opt-in to receive your mailings is one of the two must-have ingredients for the successful email marketer. The other must-have ingredient is your product or service.

It is far easier to sell more to the customer you have than to sell to a new customer.

Regular management and maintenance of your list is important. Cleaning your list frequently so that it consists of deliverable address is essential. Purge all duplicate names and email addresses. Remove the names of those subscribers who have opt-out immediately. Use a double opt-in procedure to confirm that your new subscribers are authentic. Encourage your subscribers to provide more information about themselves, their likes and dislikes, and feedback about your product or service by using surveys. This will allow you to customize and/or target your product or service to fit your customers wants.

(7.) Long-term Associations

The number one cause for the loss of customers and subscribers is indifference. The online marketer's failure to make periodic contact with their customers and subscribers is the major reason. The online entrepreneurs who maintain long-term relationships with their opt-in customers have the most responsive list.

Strategies to establish a long-term association have been discussed above. Good, strong, solid online relationships take time, effort and imagination to build. Once in place, they become a source of profitable dealings through a loyal customer base.

Successful email marketing is built on loyalty. Your loyal customers and subscriber base will not mistake your message for Spam. Your loyal customers and subscriber base will look forward to your mailings and offerings. Your loyal customer and subscriber base will continue to purchase your product and service for years to come.

Isn't that your goal?

G Harold is webmaster for http://www.10001press.com

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Like me, you probably receive many personalized email marketing messages addressed to you by name. Messages like, "Caroline, Discounts on Spring Flights." While there are good reasons why businesses personalize email marketing campaigns, there are hazards too.

This article looks at the pros and cons of personalized email marketing, to help you decide if personalization will help or hinder the success of your own email marketing campaigns.

As with all marketing options, this should ultimately depend on whether or not personalized email marketing is right for your particular customers and your particular campaigns.

Higher response rates

Personalized emails receive higher "open" and "click-through" rates. That is, people are not only more likely to open the email, they are also more likely to clink links in the message.

For instance, MailerMailer's latest statistics (based on 200 million permission-based messages) show that personalized emails (subject line and message) received 47% higher open rates and 90% higher click through rates than emails that were not personalized at all.

Personalized email gets noticed

Getting noticed in the inbox is important, but it's not necessary to stand out like a sore thumb. Anything that achieves this is likely to get your email deleted as spam. Personalization is a safe, subtle and effective way to draw attention to your email.

Personalization indicates permission to send

Personalization is a simple way to indicate that your email is sent with permission - that it is not spam. Recipients may not remember giving this permission - joining your list - but the presence of their name in the email suggests that at some time they did.

Personalized emails are valued

People don't sign up for any old information by email. They request information that they expect to find of value and interest. So, when it is clear - because it is personalized - that an email is sent with permission and by request, the natural assumption is that it contains information of value and interest. In this way, personalized emails are not only less likely to be deleted, but more likely to be read.

Personalized emails help build relationships

Marketing aims to build relationships that lead to sales, today or at some time in the future. Personalized emails make a more personal connection by addressing customers one-to-one, as individuals rather than anonymous prospects.

Not everyone likes the personal touch

Not everyone likes the "best pals" approach from strangers. Names are very personal, known only by people that have some kind of relationship with us. Personalization backfires when marketers don't respect this and overstep the mark with overly-familiar emails. To avoid this, experienced email marketers limit personalization to just a few points in the email.

Personalized email is not always appropriate

Personalization can add a light, friendly and casual air to emails, but it's not always appropriate. For instance, consumers of highly-personal products and services may value anonymity and find Subject lines like, "Suzie, Clear Acne Forever," or, "Bob, No More Hemorrhoids" altogether too personal.

So, think carefully about the distance, or level of intimacy that your customers are comfortable with before opting for personalized email.

Bloopers abound

Personalizing email campaigns can be a tricky business. Get it wrong and you can end up with some real bloopers. Get it right, and you can also end up with bloopers. Email lists are not neat and tidy collections of first and last names. They are a hodgepodge of real names, nicknames, usernames, misspelled names and blanks.

It may flag your email as junk

Most people use a variety of names online, including bogus names designed to help them flag unwanted mail in their inbox. This is because it's often necessary to join an email list to get access to information - to the rest of an interesting article, to certain website pages, and so on.

As a result, legitimate emails lists have their fair share of bogus names. When you personalize your email campaign - including these names in the Subject line - you run the risk that your email will be flagged as junk, and deleted.

Personalized email is not guaranteed to succeed

As you can see, personalization may enhance the success of your email campaigns, or do more harm than good. Either way, it is not a magic wand. The success of an email campaigns depends on a variety of factors, such as targeting and relevance, without which a campaign is doomed to failure, personalized email or not.

Copyright 2007 Caroline Mackenzie

Become a free or premium member of Caroline?s site http://www.resale-rights-plus.com for access to hundreds of Resale Rights, Master Resale Rights and Private Label Rights (PLR) products, including free email marketing ebooks to use and resell in your home-based business.

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Unless your small business is situated under a rock, you've probably heard something about email marketing by now, and you may have even wondered if it's time for your small business to get into it.

In its simplest terms, email marketing means communicating with consumers through email. But there's a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, "Yes, I'd love to hear from you."

That's where permission email marketing comes in. Permission email marketing means giving valuable information to consumers who have requested to receive it. It is the ONLY legitimate way to send an email marketing campaign, and it is the only way your small business can benefit from email marketing.

But how do you get your customers to say "I do"?

If you have an online business, or if your offline business has a website that receives many visitors, compiling subscribers can be as easy as adding a subscription box to your website. You would offer users something valuable, like a periodical newsletter or emails with discount coupons and, in return, your users would subscribe to your mailing list.

Sounds great. But what if your business is primarily offline, and what if you don't even have a website?

Many businesses think that's reason enough to step out of email marketing altogether. But what they're missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.

We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:

- Collect business cards, Offer a prize.

This is one of the oldest, most proven methods of collecting customer information in-store. Your prize doesn't even have to be huge. If you own a restaurant, it can be as simple as a free dinner for two. If you own a hair dresser, it can be as easy a 50% off coupon towards their next cut. The beauty here is that customers who submit their business cards have expressed genuine interest in your products or services. So when you contact them by email with further offers, you know you're talking to people who want to buy what you're selling.

The one thing to keep in mind here is that you MUST inform users that by submitting their business cards, they are agreeing to receive email communication from you. This can be as simple as adding a sign to the business card drop-off box saying: "We will send you an email to notify you if you have won. We may also send you periodical emails with special offers and announcements. If you do not wish to receive emails from us, please write 'No Email' on your business card."

- Start a V.I.P. Club

Many consumers like the idea of belonging to something exclusive, and receiving offers that are extended only to a select group of people. The labor on your part is minimal. It's as easy as keeping a notebook by the cashier. As a customer comes up to complete a purchase, casually tell them about your businesses' V.I.P. Club and ask them if they would like to join. Customers will appreciate this if you position it as a rewards club, or a way to say "Thank you, we love to have you around" to your most loyal customers. Of course, you should offer V.I.P. Club membership to any of your consumers, as you may find, once you start emailing them offers, that's a great way to build your most loyal customers. Make sure the offers you send them are, in fact, exclusive, and that you email V.I.P. Club members often enough, but not too often to become annoying (once or twice a month is usually a good interval).

Again, when you're collecting customer emails for the V.I.P. Club, make sure your customers know they're signing up to receive email offers from you.

***

These are just some ideas to get your permission email marketing subscriber list started. The best news here is that compiling a list is actually the toughest part of managing an email marketing campaign. As long as you're using an email marketing manager program that's specifically designed for small businesses like yours, the rest of the process is a breeze.

Creating a campaign involves little more than selecting a professionally-designed template, typing text and choosing a few good images. Your campaigns will be scheduled and sent automatically, so you'll never have to worry about being involved in that part.

What you will get to do (and this is probably the most exciting and most rewarding part of email marketing), is analyze your campaign after it's been sent. You'll be able to see how many people opened your email message, how many people clicked on each link within the message and, best of all, exactly who did what. Now that's what we call accurate, detailed, and immediate consumer research (you actually get to track your consumers' actions from the exact moment they happen). And while you would previously pay a fortune just to get this research data, today your small business can send professional email marketing campaigns and track detailed consumer behavior for less than it would cost you to print store flyers.

It's the new age of marketing, and there's never been a better time for your offline small business to get into the game.

Robert Burko is president and founder of Eliteweb.cc, an Internet portal and suite of Fortune 500 tools designed for the specific needs of small businesses. Eliteweb's permission email marketing manager is perfect for online or offline small businesses. Click on the link above for a no-commitment 30-day Free trial.

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In an era when giant retailers and mega-corporations are pouring millions of dollars into Internet marketing and advertising, owners of small- and medium-sized can become easily discouraged. With limited marketing budgets, can smaller businesses compete in the high-cost world of Internet marketing and advertising?

The answer is a definitive "yes." Indeed, one of the best ways to leverage limited marketing budgets is to use email marketing, which can be used to streamline, organize, and enhance customer relationships and communications. Email marketing is the perfect vehicle for distributing a company newsletter, contacting potential clients, sending offers to existing customers, or simply keeping in touch with an audience about updates and changes to the business.

At first glance, it may seem that email marketing is a good idea in theory, but difficult to execute in practice. Compiling and maintaining email lists, composing and keeping track of email messages and offers, and sending out the emails manually or using rudimentary email blast software is difficult and time-consuming. It's also a gamble, since so many blast emails are caught in spam filters and are never delivered to the recipients. The only way to truly get the message to the customer is through sophisticated email marketing software.

Historically, email list management software has had limited features, was unreliable in terms of assuring delivery of emails, and has been cost prohibitive to all but the largest companies. The good news is that new products have entered the marketplace that not only overcome these limitations, but that also offer enhanced affordability.

As a small or medium-sized business, shopping for email list management software can be tricky. Look for the following features:

* Affordability - Email list management software should allow you to send up to 50,000 emails a month for under $100. There are even some email list management software systems that periodically offer introductory rates of $1 for the first month.

* An intuitive, Web-based interface - Web-based software is the wave of the future; a Web-based email list management system means you never have to worry about software maintenance or upgrades.

* Limitless email lists - You should be able to maintain as many addresses as you wish and as many lists as you want without incurring extra expense. Beware of companies that charge based on the number of database entries you have!

* Rollover credits - If you don't use your allotted number of emails during a given month, a good email marketing package will allow you to roll unused credits over into the next month, or to purchase additional credits on the fly, in real time.

* Importing lists - You should be able to import entire mailing lists into the online system with a few clicks of your mouse. You should also be able to rent or buy opt-in email lists and migrate them into the system.

* Sequential mailings - The best email marketing software systems allow you to import a series of messages and set up sequential mailings to be sent at the day and time you desire. In other words, you should be able to implement a six-month email marketing campaign in one sitting.

* Flexibility - Look for software that allows you to edit your lists and messages right up to the minute your mailing is scheduled to be sent.

* Automated list management - Email marketing software should automatically handle bounced emails, bad addresses, and requests for removal. It should also allow you to remove any blacklisted addresses and build opt-in email lists.

Great email marketing software can be the great equalizer, allowing small- and medium-sized businesses to compete with the corporate giants in the world of Internet marketing and advertising.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Affordable Email Marketing Software or Majon's Business and Entrepreneurs directory.

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If you are currently participating in other types of Internet marketing and neglecting to utilize email marketing, NOW is the time to seriously consider why you have been avoiding this type of advertising. Email marketing can be and should be a very important part of any Internet marketing campaign. Many business owners will avoid email marketing for fear of being accused of spamming. Internet marketers may not have a clear understanding of what spam is or what it is not so they avoid participation in email marketing campaigns to avoid the potential for being labeled a spammer.

Why are Internet marketers so afraid of being accused of spamming? This is a common fear for a number of reasons. First of all there may be harsh penalties associated with sending spam emails. Recipients of spam have the option of reporting the spam to their Internet service provider who will investigate the validity of the claim. If the originator of the email is determined to be a spammer there can be harsh consequences.

There are also concerns that email marketing will not be well received by potential customers. This is an important concept because Internet users can be overwhelmed with spam each day. Receiving such mass quantities of spam every day can anger some Internet users. Some Internet users are not likely to be receptive to email marketing. Some Marketers fear that these potential customers will see your email marketing as bothersome and stray to competitors.

However, it is important to note that despite the prevalent problem with spam, a certain element of Internet users are very receptive to email marketing and even prefer it. This is especially true in situations where they specifically requested to receive more information from you regarding your products or services. Potential clients are particularly receptive to email marketing which provides something of value such as in depth informational articles or free mini-courses you can write for your clients Offer to provide in depth articles or informative tips or reviews of your products in exchange for your clients email address.

Additionally, items such as e-newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces and can provide a great deal of additional information to the email recipient. Email correspondence courses may be offered in short segments and typically amount to a significant amount of information which is likely to be greatly appreciated by the email recipients.

One final way to prevent email recipients from viewing your email marketing efforts as spam is to only send the emails to recipients who register with your website and specifically request for you to send them additional information and promotional materials. This opt in formula is ideal because it ensures you are not wasting your email marketing efforts on recipients who are not interested in your products or services. It also ensures the recipients of the email marketing campaign do not view the informative and promotional materials they are receiving as spam. This technique for compiling an email distribution list is quite effective but it is important to remember you should always include information on how recipients can opt out of receiving future emails.

By utilizing one of the many fine autoresponder providers available today for a minimal monthly fee, (some of them are actually free), you can completely automate the entire process of collecting names and distributing your email marketing letters for you.

With all these facts in mind, go ahead and begin building your opt-in mailing list and form a closer more personal repoire with your clients.

You can get more quality information from my free 5 day mini-course "Email lists are easy" by clicking here www.emaillistsecrets.com You may contact me at rickreilly@emaillistsecrets.com